Information We Collect
We may collect your personal information in multiple ways, namely when you provide on our website, social media channels, or at any of the events conducted by us, surveys, text messages, or via telephone. The types of personal information including but not restricted to the following:
Purchase & transaction information
Customer service information
Photographs, comments, feedbacks & other content you provide on request
Information on your personal & professional interests, date of birth, anniversary, marital status, demographics, contact preferences, experience with our products, shopping patterns
Jewellery repair history
Information we may obtain from other third party service providers
How we use the information we collect
We may use the above information collected in the following ways but not limited to the below:
Provide services & products
Process payments, transactions
Create & manage accounts
Send promotional material & other communication
Contact you to convey about offers, discounts, events, surveys, market research
Respond to your queries
Operate, analyse and enhance our business(including improvising exiting processes, products, services)
Perform data analytics, auditing, accounting and other internal functions
Reduce credit risk, manage collections
Protect against identity risk, fraud and other unlawful activities, claims and other liabilities.
Internet based Advertising
On our website we may collect information about your online routines to use the same for understanding your interests in a better way. This information is used by us to enhance your shopping experience and provide you with tailor made services based on your online preferences. You may also see certain ads on other websites as we are engaged in third party ads buying networks such as Facebook, Twitter etc. Through these networks our aim is to reach customers based on their demographics. We may also collect your information through automated means by the use of third party cookies, web beacons, web crawlers, web server logs and other similar online widgets, plug ins and software’s that may directly or indirectly help in accessing your online actions. This data collection takes place on both our website as well as the third party websites that take part in these ad networks. This helps us in tracking the effectiveness of our online marketing practices. At any point of time you may choose to opt out of such advertising through our “DO NOT TRACK” section. To the extent required by law we take your prior consent for using your information for internet based advertising.
Information we share
We do not disclose any personal information that we gather from you. We may share your personal information with third party vendors who are our service providers in various business operations such as companies that process the credit card payments, manage and reduce our credit risk, service providers who verify information, fulfil purchase orders/returns/exchanges, entities that provide web hosting, analytics and marketing services.
Your Options to Opt out
In connection to your choices we provide you with various options whereby you can choose to opt out of the promotional newsletters, communication by clicking on our “Unsubscribe” option.
Alternately you can also send us an Email or login to your account to update your latest contact details or if you wish to change existing information.
Online tracking and how we respond to “Do not track” signals
When you use our website and apps, both we and certain third parties (such as our advertising networks, digital advertising partners and social media platforms) may collect personal information about your online activities, over time and across third-party websites. Certain web browsers allow you to instruct your browser to send Do Not Track (“DNT”) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. At this time, our websites and apps are not designed to respond to all types of DNT signals or similar mechanisms from browsers as there is no common, industry-accepted standard for doing so. Thus, information about your online activities may continue to be tracked on our site and used to maintain our website’ s functionality and for our own analytics purposes described in this Privacy Notice even if your browser sends us a DNT signal. However, when we recognize a relevant DNT signal, we aim to suppress the third-party tags that are used to recognize your computer once you navigate away from our site and which are used to present you with Chordia Jewels advertisements. As noted, since there is no uniform standard for DNT signal recognition, we may update our policy and practice as new technologies and solutions emerge. As indicated in the “Options to opt out” section above, we offer you certain choices in connection with the personal information we collect about you and our interest-based advertising activities.